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Idea #27 of 50 Days of Ideas! WE NEED TO TELL YOU SOMETHING!

Idea #27 of 50 Days of Ideas! WE NEED TO TELL YOU SOMETHING!

May 14, 2020 Skagit Valley Herald

The Skagit Valley Herald uses this digital reminder to engage subscribers as part of their retention efforts.

Tags: digital reminder, engagement, retention, subscription reminder

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"The Standard-Examiner has been able to beat its year over year Thanksgiving Day Single copy number. On Thanksgiving Day 2017 there were 13,774 copies sold, an 1850 paper increase year over year. We have been able to accomplish this by planning ahead and adding over 150 additional locations. We had some locations selling between 400 to 600 newspapers in just one day by using the Sunday fold a way racks. We are looking forward to exceeding this number next year."

Dave Prout
Ogden, Utah
Standard-Examiner

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