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Idea #30 of 50 Days of Ideas! HONORING OUR LOCAL HEROES!

The Black Hills Pioneer (Spearfish, South Dakota) used this rack card to promote a special feature in an edition of the newspaper.
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"The Standard-Examiner has been able to beat its year over year Thanksgiving Day Single copy number. On Thanksgiving Day 2017 there were 13,774 copies sold, an 1850 paper increase year over year. We have been able to accomplish this by planning ahead and adding over 150 additional locations. We had some locations selling between 400 to 600 newspapers in just one day by using the Sunday fold a way racks. We are looking forward to exceeding this number next year."

Dave Prout
Ogden, Utah
Standard-Examiner

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